The Jumpman logo is undoubtly the symbol for greatness, a legend, and vast market with followers of all walks of life. Its pulls vast followers,influences people, and is cherished as a lifestyle. It can be said that the Jordan brand is a global religion just by the aforementioned characteristics of the shoe.The picture was taken at a sneaker convention in Orlando this summer and is a small example of a congregation of sneaker heads, who own multiple pairs of approximately 200$ shoes, where closets and release dates can be considered as sacred places and times. The multi-billion dollar system coincides and can rival rituals of world religion. As fellow sneaker heads and I pay our dues to the living legend, Micheal Jordan as if he was a deity, by wearing the brand,reciting the model of every shoe, and living the lifestyle of praise from our peers.